As we saw last year, our audience – your market – responds well to new features in our traditional Trade Show format, like the fashion prevues and equine photo contest. We’ll have these and more to welcome attendees and shoppers to our 17th year in Augusta.

As an Exhibitor, the sooner you sign up, the more you save – and the sooner your name will be linked to NHCTS as we promote with pride our 16th consecutive year in Augusta! Be part of the tradition – be part of the success!

• The Conference introduces a rich and diverse program, three tracks over two days featuring guest speakers on topics appealing to an audience of true horse people of every taste, skill level and budget.
   
• A special focus on Trade Show attendance, featuring added attractions like the last year’s popular fashion show and photo contest.
   
• A sustained marketing program targeting (with significant reach and frequency) individuals, businesses and organizations actively engaged in equine-related activities.
   
• An aggressive advertising plan already underway and designed to attract attendees, old and new, using print and direct mail, as well as the Internet.
   
• Outreach to organizations/clubs and barns/stables, encouraging even greater member participation with incentives like reduced rates for group admission and discounted trade booth space.